The Greatest

Basketball is a sport that many play and watch, especially the NBA. The NBA is one of the most popular professional sports leagues in the United States and has featured some of the greatest athletes throughout sports history. From Basketball Hall-of-Famers Bill Russell, to Michael Jordan, to the greatest teams like the Los Angeles Lakers, and the New York Knicks, fans of the NBA have enjoyed and celebrated the historic eras of basketball that are a part of pop-culture history. 

I designed an apparel brand named The Greatest. The Greatest is a clothing line that depicts the greatest NBA Hall of Fame players and coaches, teams and iconic moments. These designs target basketball nostalgic fans who are into the vintage style and celebrate sports culture. The website and mobile app designs were developed to further expand the brand and illustrate the online vehicle for sales.